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Expansion strategy with a new marketing business

Redaktion PSI Journal

Published on 03.12.2020

The firm Global Innovations Germany GmbH & Co. KG is pursuing an expansion strategy: in March 2021 it plans to move to a new, larger company building. Due to this, the team headed by Torsten Münich is currently growing. Since November, the specialist for innovative, custom-made advertising products has been supported by Christine Mildenberger as a new marketing director. The 37-year-old business graduate has many years of career experience in marketing, most recently as marketing manager for a large delicatessen producer. With her expertise, she supports Global Innovations in its efforts to position itself as a specialist for sustainable promotional products and marketing numerous patented products. Currently, the focus is on high-quality FFP2 masks, which are being produced together with a German manufacturer.