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50 years of Happy Highlights

Redaktion PSI Journal

Published on 07.12.2020

In 2021, STABILO celebrates 50 years of Happy Highlights – the popular highlighter STABILO BOSS ORIGINAL has its birthday. The big coup was achieved in 1971 with the development of fluorescent ink: the first neon-yellow highlighter STABILO BOSS entered the market. From the start, it was and still is produced in Weißenburg / Bavaria. Simple coating instead of precise underlining made working with texts so much easier that it quickly became a habit. Whether student or manager – the pen for reading was soon in everyone’s hands. A gleaming career that has now been enduring for five decades. With more than 2.6 billion specimens sold, STABILO BOSS is the Number One in Europe.

A gleaming example

The market leader’s fan community is constantly growing. Since its market introduction, the design has been refreshed multiple times – however, it still retains its distinctive, readily recognisable form. The STABILO BOSS offers ample promotional space and is thus particularly well suited as a promotional product. The unique highlighter comes in numerous new colours these days, with water-based ink in two line thicknesses. The striking colours generate plenty of attention, meaning that the promotional message always gets noticed straight away. Moreover, the STABILO BOSS is available in Pantone colours from an order quantity of just 5,000 pieces. Refillability and long cap-off time during prolonged use make it a particularly durable promotional product. The all-time classic marks its jubilee with another surprising range of new colours, thus demonstrating that, as a promotional product with striking colours and ample promotional space, it is as popular as ever.