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reflAktive: Restructuring on the home stretch

Redaktion PSI Journal

Published on 22.12.2020

In the summer of 2019, Thomas Wassmann, owner of the company reflAktive since 2017, began reorganising the company and positioning it on the market. The large-scale restructuring measures initially led to adjustment difficulties, which have been overcome in the meantime. During the course of this process, he has succeeded in significantly improving printing quality and developing new products, among other things. Sales channels have been restructured to the extent that reflAktive will be withdrawing from the wholesale market for promotional articles as of January 2021 and instead selling its products directly to end customers through retailers. For this reason, reflAktive has also become part of the “mypromo” community. The company will resolutely further pursue the chosen strategy with fair appearances, public relations work and other projects. “The reflAktive team is ready and able to provide extensive support to promotional products retailers in processing their orders. For over 25 years we have been your source for TÜV/GS inspected reflective traffic safety articles for the non-professional segment “Made in Germany”, says Thomas Wassmann.