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Vylder honoured at the German Innovation Awards

Redaktion PSI Journal

Published on 18.01.2021

The firm Give it away GmbH, which is known for its ideas for individual custom-made products, was honoured at the renowned German Innovation Awards in the category “Special Mention – Excellence in Business to Consumer – Leisure & Crafts” for developing the Vylder holder for records. The German Innovation Awards, which are carried out by the German Design Council, honour products and solutions from different industries, which distinguish themselves above all with their user orientation and added value compared to existing solutions.

Vylder is a display for records and their covers. Every lover of vinyl knows the problem: where do you put the cover when the record is playing? The cover holder from Give it away functions as an altar for your favourite music. At the same time, Vylder is an eye-catcher at the point of sale for top-quality audio devices. The design of the globally unique product is protected by the German Patent and Trademark Office. The product is sold under its own brand name. More information at:

The firm Give it away GmbH with headquarters in Mainz specialises in individual custom-made products. “We design, construct and manufacture our products in Germany in a network of highly specialised experts. We provide a life-long guarantee for the material and functioning of our products. We are open to merchandising and co-branding projects. As a member of the PSI network, it is our aim to cooperate with PSI members. Promotional product ideas going beyond the standard have been our territory for more than 20 years. We are happy to support large-sale retailers and promotional articles agencies as an external creativity department, explains Give it away managing director Daniel Kreutzer.