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New business development department at Daiber

Redaktion PSI Journal

Published on 27.01.2021

In order to better serve the increasing demands of retailers, the firm Gustav Daiber GmbH is creating a business development department. Tobias Seidel will take over the management of the department in addition to his role as head of marketing.

The new business development department emerges from the previous export department and will be supported by employees from different departments. It focuses on the expansion of cooperation with retailers and will be headed by Tobias Seidel, who has been responsible for Daiber’s marketing since 2017. “The focus will surely be placed on the development of international business”, explains Seidel, “while we also wish to support national retailers in an even more individual manner. I am also delighted about the trust which has been placed in me and would like to immediately hit the ground running with the new team.”

With this step, Daiber is clearly affirming its focus on retailing. The business development department makes it possible to realise marketing opportunities in a broader and more digital matter and engage in even closer cooperation. Managing director Kai Gminder says: “The creation of a business development team is the next logical step for us. Therefore, we are happy that our head of marketing Tobias Seidel is additionally accepting this challenge. I am convinced that even closer retailer relationships will be a great added value for all parties involved.”