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Time for reflection and cause for hope

Julia Bernert

Published on 03.02.2021

“The crisis has created time for reflection and revealed many problem areas. For example, the vulnerable global supply chains, which were massively disrupted in many places. Many companies will have to review their supply chains and manage risks better in the future,” says Michael Freter, Managing Director of PSI, describing just one of the problems that have preoccupied our industry since the outbreak of the COVID-19 virus. But he also sees reason for hope in the current situation. In his latest article, Christopfer Ruvo, Digital News Director and Editor PromoGram of the Advertising Specialty Institute (ASI), summarises the reasons for this, but also the further consequences of the virus and Brexit and their impact on industry sales.

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Photo by Elena Mozhvilo on Unsplash