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Innovation Presentation in the COVID Era

Redaktion PSI Journal

Published on 01.03.2021

uma Writing Instruments Ullman GmbH, the expert for specialized pens from the Black Forest that serve as promotional products, has joined others in adapting to the new restrictions of the pandemic: “Our current times demand new means of communication. Exhibitions are currently cancelled or postponed. Distancing requirements and stay-at-home orders do not allow for personal interactions with our customers and partners. However, the uma sales team is still there for its customers and is pleased by their enthusiastic participation in video call presentations of innovations”, says CEO Alexander Ullman. He adds: “The execution of product presentations is taking place alongside haptic mailings. This way, there is at least a touch of personal and direct consultation and a new platform for communication. This is valuable not only to us, but also to our customers”.

Photo: Virtual, but still talking to customers face-to-face: Meilin Steiner from the uma consultant team.