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ZARA goes Fruit of the Loom

Redaktion PSI Journal

Published on 07.06.2021

There are exciting news from and with Fruit of the Loom: the cult brand is celebrating its classic vintage roots with a trendy Capsule Collection from spanish fashion giant Zara.

The brand Zara knows – and sets – global fashion trends. With its current capsule collection, the retail giant is bringing casual, colourful vintage vibes to high streets around the world and cementing the cult status of the brand Fruit of the Loom. The iconic Fruit of the Loom logo in a vintage look can be found on cosy sweats in trendy colours, cotton T-shirts, shorts and stylish underwear – a real must-have collection for trendy shoppers.

Retro vibes for B2B customers as well

Fruit of the Loom is also offering the stylish, cool retro look for B2B customers: with the new Vintage Collection. The popular styles for men and women are available in a classic fit, pre-printed with the famous Fruit logo from the 1980s/90s. Depending on taste and courage, the high-quality T-shirts, sweatshirts and hooded sweatshirts from the Vintage Collection come in versions with small and large logo prints – and of course in the range of colours that characterises the iconic brand.

Highlights for every wardrobe

The highlights for every wardrobe – and especially trendy in the large logo print variety: the cool Vintage Raglan Sweat with a wide crew neck collar and raglan sleeves with contrasting stitching, the Vintage Set-In Sweat with a contrasting crew neck collar and close-fitting waistband and sleeve ends as well as the Vintage Hooded Sweat with a casual hood and kangaroo pocket on the front. A must when it comes to street style: the casual Vintage Classic Jog Pant with an elasticated waist, practical side pockets and a small vintage logo print below the waistband. For warmer days, there are the Vintage Lightweight Shorts, also with an elasticated waist, side pockets and a small vintage logo print. For more information, please visit:

Photo: The Vintage Hooded Sweat with casual hood and kangaroo pocket on the front and the cool Vintage Raglan Sweat with wide crew neck collar.