Obituary: Mourning for Reto Rizzoli

The WAGE (Word Advertising Gifts Exchange) mourns the death of Reto Rizzoli, former managing director and later owner of WASER Werbemittel AG in CH-Buchs. Reto Rizzoli was a “bedrock” of the Swiss promotional products industry and made a significant contribution to the current status of haptic advertising in Switzerland. He was President of WAGE from 2000 to 2004. He himself represented WASER Werbemittel AG for over 30 years as an active member of the association. After his retirement, he sold the company. Reto Rizzoli passed away on 28 May 2021 at the age of 78.