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Impressing with a creative exhibition stand – benefiting from a professional stand builder

Redaktion PSI Journal

Published on 21.10.2021

“Almost all of the large exhibitors have booked, interesting new and smaller exhibitors are also on board. I am convinced that the leading trade show, the PSI, will mark the beginning of a great post-Corona era”, says PSI Director Petra Lassahn looking ahead to January 2022. The statements of countless PSI members also clearly reveal the high anticipation for this big industry event. Many promotional product manufacturers and suppliers have utilised the past one and a half years well in order to develop new ideas which they now want to present to their clientele, the promotional product distributors and consultants: live, haptically and in an appealing environment. A suitable stand at the PSI 2022 is part and parcel of this – and ultimately a stand construction company that supports exhibitors professionally and creatively and is a reliable partner before, during and after the trade show. After all, the stand is the showcase of every exhibitor and the foundation of their trade show presentation.

Reliable stand builder – directly on site
PSI members who would like to present their innovations, product highlights and bestsellers at the leading trade show of the European promotional products industry next year can benefit from the knowhow of the Austrian stand construction company STANDout. The subsidiary of Reed Messe Salzburg – and therefore member of the RX corporate group which also includes the PSI – has been a firm partner and integral part of the PSI Trade Show for many years and is responsible for the construction of the special areas. The particular advantage in this case: the company will definitely be on site in Düsseldorf and can therefore support PSI exhibitors with stand construction upon request and at attractive conditions, either as a modular or customised solution. The technical full-service provider, which supports a good 8,000 customers at more than 500 events annually, can provide whatever is needed, spanning from advice and consultation to concept development, design, planning and assembly right through to the set-up of the turnkey stand on site.

Sustainable concepts
The event and exhibition construction specialist, which has been operating successfully in the market for 45 years and is now one of the Top 15 in Europe, focuses on sustainability aspects throughout the process. In precise terms this means: sustainable energy sources, CO2 neutral transport and the use of recyclable materials. Creative ideas and innovative thinking have brought STANDout through the pandemic-induced crisis well. One such example is the “Digital Stage”, through which product stages, showrooms and complete events can be moved into a virtual environment and which serves as a digital back-up before and after an event. Of course, the experts are well aware that physical trade shows and meeting face-to-face can’t be entirely replaced.

Booking is simple in the Exhibitor Hub
Promotional product manufacturers and supplier who will exhibit at the PSI 2022 and are registered can book STANDout in the Exhibitor Hub under the option “Stand Construction”. Potential exhibitors who are still looking for a reliable stand builder and want to get an impression of the creativity and repertoire of STANDout can inform themselves at

Picture: Standout GmbH