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BAGS BY RIEDLE®: Expansion of social media activities

Redaktion PSI Journal

Published on 20.10.2022

Since the beginning of October 2022, Kim Robin Riedle, a state-certified graphic designer, has been strengthening the (online) marketing team of the renowned paper bag manufacturer BAGS BY RIEDLE® from Langenbrettach (Baden-Württemberg). The 20-year-old son of the founding family will be responsible for social media activities, managing communication across all channels (Facebook, Instagram, Pinterest, YouTube, Xing and LinkedIn) and publishing for specific target groups. ‘Bags by RIEDLE wants to take an even more comprehensive and trendy approach to messaging in the future and to position itself amongst the decision-makers of tomorrow – the technology-savvy, demanding and health and environmentally conscious Generation Z. Today’s fans will become tomorrow’s customers, which is why the channels will also be used as sales channels in the medium-term’, explains Managing Director Volker Riedle. Additional information is available at: www.riedle. de

Picture: Kim Robin Riedle Photo: ©BAGS BY RIEDLE