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Russell Athletic USA launches Kids’ collection with ZARA

Redaktion PSI Journal

Published on 24.03.2023

Russell Athletic is cooperating with ZARA. Russell Europe’s American parent company is joining forces with the Spanish fashion giant to launch a capsule collection for kids that taps into the tradition-rich history of the Russell Athletic brand with sporty minimalist essentials.

The Russell Athletic x ZARA Kids collection includes sporty, modern essentials such as mottled grey hoodies and joggers that tune into current trends blending normcore, utility and streetwear minimalism. In addition, the collection features a mix of relaxed and fitted styles, ideal for tone-on-tone layered looks that will score big in spring 2023. Highlights in the collection include colour-coordinated sets, straight-leg shorts, oversized logo shirts and sporty retro colour accents in red and blue – a clear homage to Russell Athletic’s brand history. High-quality logo prints, lettering and silicone details also add exciting accents.

On the brand’s history: In March 1902, 26-year-old American Benjamin Russell founded the Russell Manufacturing Company – the birth of the traditional team wear brand Russell Athletic. Benjamin Russell is considered the inventor of the sweatshirt. Today, the iconic garment is a must-have in every wardrobe and for every team. In Europe, Russell Europe sets standards in team wear: with its Authentic Sweats Collection, the brand convinces wearers with high-quality fabrics, modern colours and contemporary styles. More info at: