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FOL International: All good marketing news come in threes

Redaktion PSI Journal

Published on 28.03.2023

FOL International GmbH announces the promotion of two long-standing employees as well as a new addition to the marketing team.

Nicole Stöber started her role as the new Brand Marketing Manager at Fruit of the Loom in July 2022. In her role, she focusses on the direction of Fruit of the Loom’s digital strategy as well as on increasing brand recognition. In the B2B area, her focus is on customer loyalty and customer acquisition as well as on continuously building the brand image.

Christian Lanvermann has taken on the role of Senior Marketing Manager in January 2023. He is responsible for the entire marketing division as well as product design and product management for the brands Fruit of the Loom and Russell Europe. In his previous role as Brand Manager, he was responsible for communication, product management and pricing for Russell Europe, making a significant contribution to the success of the brand.

Marthe Kazur has started in her new role as Junior Marketing Manager in January 2023. She is responsible for the product and sustainability campaigns at Fruit of the Loom. Furthermore, she is also responsible for coordinating media and HR projects. Kazur previously worked as a marketing assistant for FOL International and is looking forward to her new duties and areas of responsibility in the marketing team.

Picture: from left to right: Christian Lanvermann, Marthe Kazur, and Nicole Stöger strengthen the marketing team of Fruit of the Loom.