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The PSI Partner Country 2024 confirmed

Julia Bernert

Published on 05.06.2023

For the first time, PSI has selected a partner country for 2024 in order to bring the players in the European promotional products industry even closer together. As the first PSI Partner Country, the Kingdom of the Netherlands will define the character of the trade show from January 9 to 11.

Program around the partner country: More value for participants

A service-oriented program with valuable know-how around haptic advertising in the Netherlands will be offered. A country pavilion, country-specific lectures and a wide range of product and service presentations from all areas of the Dutch promotional products industry are planned.

A special highlight is the Morning Briefing in the PSI Forum. Here, key topics relating to the partner country of PSI 2024 will be presented at the start of the lecture program. In addition, top promotional products “made in Holland” can be discovered in the special show “Best Pieces of the Netherlands”.

Why the Netherlands?

The Dutch are known for their high quality awareness, innovative design and understanding of customer needs. All of this can be experienced at PSI 2024. On display will be a wide range of promotional products, including high-quality stationery, sustainable products and modern technological gadgets.

In 2024, Europe’s leading promotional products trade show is focusing on the Netherlands, an important market partner. All PSI Partner Country activities support building business relationships in the Benelux country and analyzing the market potential.

Support for PSI exhibitors

If Dutch exhibitors have a fully sustainable product and also have a green label, they can contact the “Rijksdienst voor Ondernemend Nederland” (RVO) and apply for funding via this link. Each application will be reviewed individually.

For individual questions regarding trade fair participation, please contact Nadine Grotendorst.

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