Gefu: New sales expert to enter B2B market
Since June Thomas Vogler has been responsible for Gefu’s professional positioning in the promotional products industry as a sales expert. Vogler is no stranger to the business: He already represents other suppliers in this field nationwide with his trading agency Vogler. “My goal is to establish the Gefu brand which already has an excellent standing in the specialised trade and in the promotional products and rewards market as well,” says Vogler about his new task. The expert who has already been working in the promotional products industry for over 20 years considers the prerequisites for this to be very good. “Whether BBQ items, to go products or the high-quality X-Plosion series for everything that involves seasoning – the Gefu range offers a wide variety of products that are ideal for use as promotional products,” Vogler elaborates.
But that’s not all: thanks to the in-house engraving machine Gefu products can also be personalised and embellished with names or logos – in no time at all. Vogler adds: “Promotional products are no longer disposable items. Companies want to offer their customers and partners real added value with promotional products. The sustainability aspect is playing an increasingly important role in this. With Gefu we have a strong brand that stands for durable and high-quality products. This is the perfect basis to serve the increasing demand in the B2B sector.”
Daniel Schillheim, Sales Manager Projects, agrees and is looking forward to working with the professional: “With Thomas Vogler, we got ourselves an expert who knows the industry inside out and will help us make great strides in this area.” www.gefu.com
Photo: Daniel Schillheim (right), Sales Manager Projects, welcomes Thomas Vogler (left) as the new sales expert at Gefu. Photo: Gefu GmbH