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ipm|group taken over by BDA

Redaktion PSI Journal

Published on 17.07.2023

Bensussen Deutsch & Associates, LLC (BDA) – an American promotional products distributor – is taking over the ipm|group, one of Germany’s leading promotional products distributors.

For many years, the ipm|group (previously CD Werbemittel GmbH) has been part of the supporting community of the Munich promotional products trade show and has played a key role in the success of this trade show for advertising articles and trends. “The takeover does not have any impact on the Munich promotional products trade show”, says Peter Beichel, managing director of the ipm|group. “We highly appreciate the trade show as an outstanding marketing event and will remain there. The only change will be that we will attract even more visitors to the trade show”.  

With a strong partner, the largest merchandising supplier in the USA, further new opportunities will open up for the ipm|gruppe and the Munich promotional products trade show. “We regard the takeover as an additional success factor for the trade show and are looking forward to the various contributions of the ipm |group and BDM to the event, which is already taking place on 17 January 2024”, remarks Michael Hagemann, founder of the Munich promotional products trade show. Project manager Sebastian Pfaffenzeller from Promo Event GmbH, which organizes the Munich promotional products trade show, has to redesign the entrance area anyway due to the newly added sponsor Company 4, which will result in “new opportunities” here as well.