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Norman Cohn: Distinguished for his life’s work

Redaktion PSI Journal

Published on 04.08.2023

Norman Cohn, Chairman of the Advertising Specialty Institute (ASI), has had a special honour bestowed upon him: The now 90-year-old was distinguished for his life’s work against the backdrop of the Counselor Awards handover at the ASI Show in Chicago. The “Lifetime Achievement Award” is affirmation and recognition of his 70 years of working in the industry. Cohn, whose family acquired the ASI in 1962, has been Chairman since 1967. From back then to the present day, the promotional products industry in the USA has grown 50 times over, from some 500 million dollars to 25.5 billion in the last year, according to PPAI Media.

Photo: Norman Cohn received the Lifetime Achievement Award for his life’s work. © The Advertising Specialty Institute