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Goldstar increases its presence in German-speaking region  

Redaktion PSI Journal

Published on 06.09.2023

Goldstar announced it is adding two new members to its German team. Jörn Kromer is assuming the position of Business Development and KeyAccounts Manager for German-speaking countries. Stefan Endter is starting as a Field Sales Manager for the northern German-speaking region. Endter has vast experience in the promotional product industry after working in different positions for various companies and brands. His extensive expertise in the German market and his deep understanding of the requirements distributors and industry clients face make him a valuable asset for Goldstar.

Jörn Kromer comes to Goldstar with a diverse background as a manager and entrepreneur. Goldstar indicates that he attributes his success in branding and marketing to a combination of academic studies and interactions with industry experts. The international experience he gained while residing and working in Australia, Germany, England, and the USA has given him a unique perspective on consumers’ purchasing behaviour and their reaction to advertising campaigns. For Goldstar, hiring Stefan Endter and Jörn Kromer Goldstar marks a significant step towards achieving Goldstar’s strategic expansion plans in the German-speaking region.

Picture: The new employees at Goldstar (left to right): Jörn Kromer and Stefan Endter