Touchmore now a part of WER GmbH
Published on 06.09.2023
The brand Touchmore was founded by Olaf Hartmann over 25 years ago. His goal was to establish promotional products not only as gifts, but also as haptic products in the marketing mix. From then on, folded cubes, Magic Flyers, Logoloops, FLIXCARDs and the original Rubik‘s Cube became successful messengers for major brands. It was the beginning of a success story, which is still being written anew since September 2023 as part of the company WER GmbH. “We are all delighted to have found WER as a partner for Touchmore. We were indeed successful with our narrower range of products, but could never completely exhaust our potential, because our possibilities were limited. The large range of products and services offered by WER GmbH including full service, e-commerce, import and much more now gives us the opportunity to support our customers even more extensively and opens the door for us to additional exciting customer segments”, explains Olaf Hartmann. Due to the great success of Touchmore, Hartmann reports to have “written the standard work on haptic effects in multisensory marketing with the best-seller TOUCH”. He also founded the Multisense Institute to which he wishes to dedicate even more time in the future. Like his longtime companion Sven Scharr, Hartmann will be supporting and advising the company WER GmbH during the further development of Touchmore.
“We have been fans of Touchmore’s range of products for many years and were therefore immediately enthusiastic and also a little proud when Olaf asked us if we would like to further develop Touchmore with him under our roof,” reports Mirco Häßlich, who is the owner of WER GmbH together with Alex Heinecke and Marc Strickrodt. In addition to the exciting product line, we are above all looking forward to the cooperation with the Touchmore team. The momentum and many ideas already put forward make us want more”, adds Alex Heinecke. With what is now its eleventh takeover, WER GmbH is further pursuing its expansion strategy by means of organic and inorganic growth. With its more than 80 employees and positioning in the drop shipment, full service and online business, WER GmbH has made a name for itself in the promotional products industry and supports customers in Germany, Great Britain, Luxembourg, Austria and Switzerland. “In these current challenging times, we are delighted to be a serious and reliable contact for colleagues who are dealing with succession issues or the future orientation of their company”, explains Mirco Häßlich. www.wer-gmbh.de
Picture (© WER GmbH): from left to right: Olaf Hartmann, Alex Heinecke, Mirco Häßlich, Marc Strickrodt