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About Brand Communication supports PSI with social media communication

Julia Bernert

Published on 19.09.2023

The Hamburg-based creative agency About Brand Communication (ABC) has been supporting PSI in the social media sector since the first of September. The goal of the collaboration is the strategic realignment of the social media channels of Europe’s largest network and leading trade show for the promotional products industry.

In close exchange with the industry-experienced editorial team of the PSI Journal, Joscha Henningsen, Luisa Sorge, Dennis Südkamp and Mirjam Breitenbach create target group and channel-specific content and advise PSI in the area of community management.

“We are excited to have ABC as an experienced partner with whom we are investing in the further development and expansion of our digital communication strategy,” explains PSI Director Petra Lassahn and adds: “We look forward to your posts, comments and messages.”

About ABC:

ABC is a creative agency for strategy, concept and creation based in Hamburg. A team of around 13 interdisciplinary strategists, editors, art directors and project managers work on various international brands such as Bacardi, Fritz-Kola, Bar Convent Berlin and Tinder.