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Fruit of the Loom Europe: Great Charity T-Shirt

Redaktion PSI Journal

Published on 09.10.2023

Have you ever seen more than 350 dogs on the red carpet?! This only happens at the TONY beach party in Cologne, Germany’s widest-reaching, four-legged event. At this annual event, the best animal social media stars walk over the red carpet, and Fruit of the Loom Europe came up with the perfect event souvenir this year. The brand donated 1,000 t-shirts from its iconic collection, and they were printed with the TONY beach party design so the event organiser could sell them for charity during the two-day event. A total of 4,045.09 euros was raised, which will be donated to the Deutsche Tiershutzbund e.V. (German animal welfare association). With the charity t-shirt, Fruit of the Loom Europe (FOL) has proven once again that the styles of the iconic brand offer a perfect stage for merchandise collections. At the same time, FOL International GmbH has also committed itself to a good cause and is thus acting in line with the global CSR campaign ‘Threads of Change’.

More than 350 four-legged friends took over the grounds of the TONY beach party.

The TONY beach party is the four-legged event of the year. Activities like doggy swimming, doggy ice cream parlour, photo shootings, shopping and a diverse stage program created an exciting outdoor party atmosphere where the best pet influencers had a chance to walk over the red carpet. The TONY beach party reaches an audience of millions through social media and supporting PR measures every year. This year, the charity t-shirt from Fruit of the Loom provided the perfect merchandise for the event for the first time.

Photo above: The charity t-shirt from Fruit of the Loom Europe stands out visually with the TONY beach party design on the back.

Fotocredit: TONY Beachparty 2023