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New sales force at the bag professional

Redaktion PSI Journal

Published on 31.10.2023

SL Lederwaren B.V. based in Zutphen in the Netherlands and specialised in design and production of stylish bags under “SL BAGS”, has brought in team reinforcement with Jeroen Offereins as Account Manager for the DACH region. According to the company’s own indications, it intends to grow its market presence as well as boost sales in those markets with the new arrival.

Offereins has more than 25 years’ experience in international sales at renowned industry companies such as Midoceanbrands and Premium Square Europe (formerly PSL Europe). , he was active as an independent entrepreneur for six years in Hong Kong.

The sales professional will look after customers in field sales right across the DACH region and will work closely with his two in-house colleagues Dion de Groot and Lindsy Vliege. “As a native Zutphener I am delighted to be deploying my skills and experience on behalf of the local bags specialist SL Lederwaren B. V. and thus helping to increase its sales performance,” reports Offereins.

SL CEO Peter van der Sandt comments: “I am certain that Jeroen will contribute to our company’s continued success and growth. His passion for unique and innovative products and his experience in sales will no doubt strengthen our position on the market.”

SL Lederwaren B. V. based in Zutphen, the Netherlands, is a proprietor-managed company that celebrates its 50th anniversary this year. The company carries the brands “VASAD” and “Recycle bags” and, due to its longstanding experience and competence, has acquired a reputation for being a highly trusted supplier of customer-specific and high-quality bags.