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Goldstar with new Global Head of Merchandising

Redaktion PSI Journal

Published on 02.11.2023

Heather Smartt joins Goldstar as the new Global Head of Merchandising. With 17 years of experience in the promotional product industry, she has previously worked at Polyconcept in various locations around the world. She currently resides in Lisbon, Portugal, and supports Goldstar’s global reach from there. Heather Smartt is known and recognized in the industry in no small part for her innovative product designs, which have been featured on the ASI Counselor Hot List. Goldstar sees her talent for connecting the North American and European markets as a key driver for its global product expansion. The Irish provider of promotional products and branding solutions promises to deliver a product palette that both resonates with a broad global customer base and is tailored to the needs of niche markets. In her new role, Heather Smartt’s key responsibilities include driving the company’s commitment to alternative manufacturing methods, expanding product categories and enhancing global product design. “I am honoured to lead global product development at Goldstar. My goal is to leverage my experience in both North America and Europe to create products that meet the needs of our diverse customer base and align with our commitment to sustainability,” said the new merchandising leader. “Under Heather’s leadership, the company will introduce a ground-breaking four-piece ‘Coastal Threads™ bag collection’ designed in Europe and made from special ‘REPREVE® Our Ocean™’ recycled plastic”, Goldstar says with conviction and confidence.

Picture: © Goldstar