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New Commercial Director at Sweetware

Redaktion PSI Journal

Published on 17.11.2023

Sandor Kiss, CEO of promotional confectionery specialist Sweetware, has bid farewell to his long-time colleague and Commercial Director, Michael Ruf, on his retirement. His words: “If you put as much effort into enjoying your retirement as you did into your work at Sweetware, it will definitely be a success! Your expertise and relaxed manner made you an important part of our team, and have had a decisive influence on Sweetware. We will miss your skill greatly! We wish you all the very best, happiness and health for the future. Thank you for the great 12 years at Sweetware!”

Bernd Weisenhorn was appointed as the new Commercial Director. “To ensure a smooth transition, Michael Ruf took the time for an intensive handover, to familiarise Bernd Weisenhorn with the position. He has the necessary qualifications and experience to fill this position successfully. Having worked in the medical technology and wine industries, he may be new to promotional media, but he is very much looking forward to this exciting challenge. We are particularly pleased that we have been able to recruit someone from the region,” says Lars Göppert, Head of Marketing/Sales at Sweetware.

Photo: The outgoing and the new Commercial Director (from left): Michael Ruf and Bernd Weisenhorn.