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Towards the customer with a new concept

Redaktion PSI Journal

Published on 07.12.2023

The established Welcome Home Tour launched its pre-Christmas series with a new concept. After 12 years under the motto “The best. At home.” the organisers’ slogan was now “The best. With you.” This time, the ten Welcome Home partner companies Daiber, FARE, Geiger-Notes, Halfar, JUNG, Koziol, mbw, reflects, SND and uma – all well-known suppliers, manufacturers and finishers in the industry – made their way to customers to make it even easier for them to experience their new products first-hand thanks to short distances and easy accessibility. The climate-neutral series of events took place at six central venues – starting in Rüsselsheim, continuing at the Waltrop Colliery, Hamburg, Munich, Stuttgart and now for the first time in neighbouring Vienna. Attractive locations provided the setting for the universally appreciated familiar Welcome Home atmosphere. We from the PSI editorial team were there for you at Motorworld Rüsselsheim and the Botanikum in Munich and report in our February issue on stimulating conversations, inspiring products and good prospects for the new promotional products year.

Picture: View of the Munich Botanikum: a greenhouse full of new advertising ideas.