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Cyber-Wear: Strategic partner at the side

Simon Dietzen, Redaktion PSI Journal

Published on 11.12.2023

To be able to meet the challenges of growth and above all honor the commitments to employees, customers, partners and suppliers in the future, the two founders Roman Weiss and Steven Baumgaertner have decided to bring a strong and reliable partner on board. Haspa Beteiligungsgesellschaft für den Mittelstand mbH (Haspa BGM) will actively support the continued growth and expansion of the company by becoming an equity shareholder in November 2023. The majority of the shares will remain in the hands of the two founders. Founded in 1994 in the basement of the parental home, Cyber-Wear Heidelberg GmbH is now one of the Europe’s leading full-service providers of promotional products and merchandising. Driven by constant change, a healthy dose of innovation and, above all, solid, organic growth, Roman Weiss and Steven Baumgaertner set out from their basement into the big, wide world.

Both emphasise that, this is another opportunity to apply the company’s mission statement “Let’s make it happen, shock everyone”, and in future it will be hand in hand with a new partner who actively participates in pursuing precisely this goal. 

“We are very pleased to have found a committed and competent partner in Haspa BGM, who shares our vision and wants to go forward with us. Having a strong and reliable basis was and is fundamental for us and we want to ensure this for the coming years. Growth needs new impetus and fresh ways of thinking. We will develop these together with our colleagues at Haspa BGM and to ensure the company can continue to expand”, stated Roman Weiss, CFO Cyber-Wear Heidelberg GmbH.

“We were enthusiastic right from the start, and still are, about how much potential for innovation can be unlocked from a market environment that is supposedly simple. The way in which the company has been focusing on new technologies for years, taking different approaches and constantly tackling new challenges is impressive. At Haspa BGM we see there is lots of potential in continuing this success story together with Mr. Baumgaertner and Mr. Weiss and positioning Cyber-Wear even more globally and even more successfully. We are delighted to be part of this great team and look forward to shaping the future together”, said Maximilian Schilling, Managing Director of Haspa BGM.

Photo:Cyber-Wear Heidelberg GmbH