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Visitor record for magnet event for textile distributors

Redaktion PSI Journal

Published on 19.03.2024

The 15th edition of the tradition-rich annual Roadshow organised by the textile wholesalers Cotton Classics, which toured through seven countries and stopped at 18 locations in January and February, finished with a new visitor record. The organisers counted almost 4,000 visitors from the promotional products industry, textile printing, embroidery, work clothing, merchandising and online trade businesses, who came to see the latest innovations from the world of customisable textiles first-hand.  

“For 15 years, we have been spoiling our roadshow guests at special locations with an exclusive setting and, above all, a high-calibre team on site. We are delighted that we have succeeded in establishing a fixed event in the textile year, which is popular among producers and distributors alike. The new visitor record exceeded our expectations”, says a delighted Wolfgang Horak, CEO and founder of Cotton Classics. 

There were over 500 new products from 35 brand-name collections (including seven new ones) to discover. This time, the journey began in the famous Schönbrunn Palace in Vienna. After several stops in Graz, Zagreb, Ljubljana and Salzburg, the mobile trade show travelled to seven German locations between Munich and Hamburg. Then it moved on to Switzerland and after that via Prague to Bratislava.

“This year, we were once again able to keep our promise of experiencing all new products and inspirations in one place in the shortest possible time. We would like to thank all visitors, our brand suppliers and our motivated team for the unparalleled atmosphere on site”, emphasises Tobias Seidel, Head of Sales & Marketing at Cotton Classics. After the roadshow is before the roadshow – plans are already being made for 2025”, he adds. Further information:

Photo: Once again this year, a real “treasure trove” for professional textile finishers: the Cotton Classics Roadshow.