PromoSwiss General Meeting: Changes on the Board

In late March, the Swiss promotional products industry association PromoSwiss held its annual general meeting at Schloss Laufen at the Rhine Falls near Schaffhausen. To open the meeting, PromoSwiss Chairman Urs Germann and Liz Riwar presented a look back at the past year of business and promotional products that conveyed a consistently positive picture, something which is also credited to the association’s successful trade show duo – PSF und Touch.

The two trade shows, scheduled for 25 and 26 September, are set to take place in the Umweltarena in Spreitenbach again this year, with the PromoSwiss Gala Night and the handing over of the PromoSwiss Awards. The organisation committee under the project management of Tom Oester and René Dubach hopes to beat 2023’s record visitor numbers once again.

Beat Suter, responsible for memberships on the Board, was able to report the encouraging addition of six new association members. In that context, PromoSwiss also offers the option of a strategic membership as well as a platform especially also for start-ups to multiply their impact at the association level.

The association’s achievement of creating even more presence for itself, even beyond the borders, by stepping up media appearances in a variety of specialist magazines in the past months was conveyed by Ina Klingele from the marketing department. According to Klingele, the PromoSwiss LinkedIn presence also saw “more traffic generated”, thus further sharpening the association’s profile.

René Dubach, responsible for Tech Marketing, presented the new BeUnity app, a contemporary industry app that will in future function as the association’s new communication platform. BeUnity developer Quentin Aeberli familiarised the meeting’s participants with the possibilities of the new app via a live introduction.

A further item on the agenda was the re-election of the “apprenticeship and continued training” executive area of responsibility. Ibrahim Racaj from the company Victorinox was elected unanimously as the successor to the previous director Nadine Schneider, who had vacated her post due to private obligations. At the end of the meeting Frank Diesing from DIMA Marktforschung GmbH presented the results of the institute’s 2023 market survey, which highlighted a positive trend.

Afterwards, the participants enjoyed a get-together on the castle terrace for an aperitif at sundown. The day was rounded off with a convivial dinner together. www.promoswiss.ch

Photo above: This year’s PromoSwiss Annual General Meeting was held at the Schlosshotel Laufen.

Pictures: zVg