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Redaktion PSI Journal

Published on 24.05.2024

After the lively kick-off of the GWW-NEWSWEEK on 28 February in Frankfurt (that we reported on), the event organiser, the German General Association of the Promotional Products Industry (GWW), yielded positive results upon the conclusion of this year’s series on 15 May. The association reports there were “satisfied faces among the exhibitors and end customers” at the other seven tour locations (Bielefeld, Dortmund, Dresden, Berlin, Hamburg, Stuttgart and Munich).

Around 80 promotional product producers and suppliers, including renowned suppliers with a wide range of products, specialised producers and young start-ups, presented the entire spectrum of haptic advertising to representatives from the industry customer sector who promotional product distributors and consultants invited, many of whom were at their own counters. GWW estimates 3,480 visitors attended the event, representing a ‘slight increase’ compared to last year, including a significant plus of 29.9% in Dresden. It was a somewhat controversial location due to the weak number of visitor interest last year). Discussions were held in advance when the merging of participation in the TREND and NEWSWEEK events came into effect, which was met with mixed responses.

The next GWW trade show date is TREND on 24 September. This time, it will be held in ‘Messeboulevard Nord’ at the Cologne Exhibition Centre. More information is available at:

Photo: The GWW in Dresden registered a significant plus in visitor traffic.