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Bestseller and newcomer united

Redaktion PSI Journal

Published on 28.05.2024

There is a new collection in the Russell Europe range: Under the name Russell Authentics®, this traditional brand is now bundling proven bestsellers and sustainable newcomers.

The sporty and comfortable line-up of the Russell Authentics® series includes: the Authentic Sweats styles, the Authentic Classic T-shirts and the brand-new Authentic Eco Polo. The campaign for this collection of “most valuable products” honours the sporty heritage of this brand and underlines its high quality standards.

The styles in the new Russell Authentics® collection are sporty, comfortable all-rounders: particularly hard-wearing, easy-care, versatile and perfect for textile finishing and for use in numerous professions.

With Russell Authentics®, Russell Europe is underlining its sporty origins, emphasising that comfortable, high-quality team clothing has been part of the brand’s DNA for more than a century. Russell Authentics® products are part of this tradition: high-quality, hard-wearing and comfortable sporty classics for all kinds of teams. The Authentic Eco Polo and the Authentic Classic T score particularly highly in terms of sustainability: The Authentic Eco Polo is made from 65% recycled polyester. Both products are manufactured in the company’s own production facility in Morocco. This means shorter transport routes and better control over Russell Europe’s ecological and ethical objectives.

All products in this collection are manufactured in accordance with OEKO-TEX standards. The Russell Authentics® collection is perfect for customisation. Russell Authentics® offer a premium basis for almost every form of textile finishing, from the classics of screen printing, sublimation printing and DTG to high-quality embroidery and modern techniques such as DTF.

Picture: © Russell Europe