Sustainable partnership: doppler umbrellas “take a seat” in Škoda cars

Specially developed by doppler for the car manufacturer, the new Škoda umbrella made from environmentally friendly materials combines innovation with ecological sustainability. In the future, it will be an integral part of the equipment of many Škoda cars and reliably protect the driver and passengers from the rain.

What connects the Austrian family business doppler with the Czech car manufacturer Škoda? The idea of ecological sustainability as a key concern. In its search for external partners and the goal of resource-conserving procurement, Škoda found what it was looking for in the umbrella manufacturer from Braunau. At Škoda’s “Workshop on Sustainable Innovation” in the Czech Republic two years ago, doppler impressed with its sustainable umbrella ideas. The umbrella, which was specially developed in cooperation between the two doppler teams from Austria and the Czech Republic with Škoda, will gradually become part of almost all Škoda cars delivered from now on. “The aspect of sustainability always plays an important role in our quality standards. We are therefore all the more pleased that we can contribute to Škoda’s environmentally friendly action plan with our umbrellas,” says Jiří Fuka, Managing Director of the doppler site in the Czech Republic.

Canopy made from recycled PET material

Made from sustainable materials and distributed by doppler Czech Republic, the Škoda umbrella consists of a recycled canopy (rPET) with a PFC-free fabric finish that is water and dirt repellent. It also impresses with the use of 100 per cent industrially compostable material made from hemp fibres in places where plastic parts are generally used in umbrellas. “With the high quality and durability of our products, we at doppler also focus on ecological sustainability beyond production and materials. This means that we can reduce new purchases and, as a result, waste,” explains Martin Würflingsdobler, Managing Director of doppler. The joint branding of the umbrella demonstrates the connection between the two brands. “The umbrella is one of the very few parts of Škoda cars on which the manufacturer brand doppler is visible. This is a clear message that fills us with pride,” he adds. Thanks to its modern and simple design, the Škoda umbrella from doppler impresses not only as a rain guard, but also as an accessory.

Škoda takes responsibility for the environment

With a holistic action plan, Škoda is pursuing a roadmap towards sustainable mobility as part of the ‘NEXT LEVEL – ŠKODA STRATEGY 2030’. In addition to the switch to CO₂-neutral production at the plants in the Czech Republic and India and the use of recycled and reusable materials, it also promotes ecologically sustainable and innovative ideas – including the Škoda umbrella from doppler. “Our vision of an ecologically sustainable future is a collective commitment that our partner network shares with us. We are proud of our partnership with doppler, which has lasted over two decades and has made their umbrella an integral part of Škoda’s “Simply Clever” solutions. Making the umbrella ecologically sustainable was the next logical step in our collaboration,” says Karsten Schnake, Škoda Board Member for Procurement.

More about doppler at: www.dopplerschirme.com

Photo above: Jiří Fuka, Managing Director of the doppler site in the Czech Republic (left) and Martin Würflingsdobler, Managing Director of doppler, with the sustainable Škoda umbrella. Images: doppler H. Würflingsdobler GmbH