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Redaktion PSI Journal

Published on 18.09.2025

On September 28 a new episode of BRANDED WOR(L)DS A Transatlantic Dialogue drops and it is all about transforming good intentions into lasting impact. Guest is Patrick Bardsley, co-founder and CEO of Spectrum Designs Foundation. What began as a small idea in Port Washington has grown into a powerful nonprofit enterprise that creates meaningful jobs for people on the autism spectrum. From custom merchandise to laundry services Spectrum proves that commerce can be a catalyst for inclusion.

This conversation with Steven Baumgaertner of Cybergroup in Germany and Jeff Solomon of FreePromoTips in the US shines a light on what happens when social mission and entrepreneurial clarity come together. Patrick shares the story of Spectrum’s beginnings, the challenges and triumphs of embedding purpose into every order, and the lessons the promotional products industry can take from building real jobs instead of temporary campaigns.

Listeners will discover why authentic storytelling through products resonates far beyond branding and how business built for good can redefine success across industries.

Powerful personal stories meet global insights in this dialogue that stretches from New York to Europe and back again. It is a reminder that branded products can be more than objects. They can be tools for dignity, connection, and change.

Available September 28 on Spotify, Apple Podcasts, and brandedworlds.online.