Bridge builder, mentor and thought leader in the podcast

A fresh episode of BRANDED WOR(L)DS – A Transatlantic Dialogue will be live on Oct 12th, taking us on a journey to Sweden. Hosts Steven Baumgärtner (Cybergroup, Germany) and Jeff Solomon (FreePromoTips, USA) welcome Kjell Harbom, an industry icon whose influence has shaped the promotional products landscape for decades.

Kjell is known as a connector, mentor, and thought leader who continues to inspire new generations. In this episode, he shares his perspective on sustainability and responsibility – not as compliance or obligation, but as an opportunity for companies to lead with purpose and create genuine value.

The conversation also highlights the importance of networks. In a world where so much interaction happens online, Kjell emphasizes the lasting power of personal relationships and trust that go deeper than digital clicks. Mentoring is another key theme, exploring the mutual benefits when experienced leaders and young professionals learn from one another.

Equally inspiring is Kjell’s decision to live in the Swedish countryside. He reflects on how being rooted in nature shapes his thinking about community, responsibility, and balance between work and life.

This episode demonstrates that true leadership is not just about products or profits. It is about values, people, and principles that define the future of our industry.

Tune in starting from Oct 12th on Spotify, Apple Podcasts or at www.brandedworlds.online/