Look forward to the first PSI in Cologne

In around six months’ time, the moment will have arrived: from 12 to 14 January 2027, the international promotional products industry will gather in Cologne for the first time. At its new Cologne venue, PSI can now offer the industry a slightly later date in January on a long-term basis, which simplifies trade fair planning and avoids the public holiday on 6 January. Furthermore, the use of the North Halls at the Cologne Exhibition Centre creates an attractive new hall layout, providing optimal conditions for both exhibitors and visitors to make the most of their time at the fair. Overall, the move to Cologne from 2027 onwards offers greater planning certainty and better long-term development opportunities. To make the most of your visit to the trade fair, it is worth scheduling meetings with key buyers before the event begins. Thanks to digital QR tracking and digital dashboards, you will also receive a clearly measurable ROI across the entire event. www.psi-messe.com