Leadership Change in International Promotional Sales

On 1 July, Axel Weimar took on the role of Area Sales Manager for Promotional & Custom-Made Products at Schneider Schreibgeräte. He will be responsible for the markets in Switzerland, France, Benelux, Scandinavia, the Baltic States, the UK and Ireland, Italy, Spain and Portugal. His predecessor Susanne Eiermann “shaped this area of business for over 20 years with great passion, professional expertise and tremendous dedication”, according to a statement from the company.

Klaus Broghammer, Head of the Customised Products Department, stated that “Susanne has played a decisive role in shaping the development of our international business over the past two decades. With her extensive expertise, energy and understanding of our customers, she has had a significant influence on Schneider’s current international focus regarding promotional products and customised solutions, and has laid the foundations for our success today. We thank her from the bottom of our hearts for this. At the same time, we are delighted to welcome Axel Weimar, an experienced sales expert with an international outlook, to this important role. With his experience, customer focus and understanding of the requirements of different markets, he is the ideal person to continue on this successful path and bring fresh impetus to the business.”

“I’m really looking forward to this new challenge. I particularly appreciate that Schneider brings together the entire value chain in Germany while also fostering an exceptionally strong team spirit. This collaborative approach makes us fast and flexible, and enables us to deliver customised solutions of the highest standard for our customers,” said Axel Weimar. With this change, Schneider is focusing on both continuity and fresh ideas – and, together with its customers and partners, is looking to the future with optimism.

The Schneider name stands for brand quality made in Germany. As one of the first companies in the industry, Schneider has been continuously certified under the European environmental management system EMAS since 1998. The company’s consistent philosophy is that all promotional writing instruments are developed and manufactured exclusively in Germany. This enables the monitoring and optimisation of all manufacturing processes, while ensuring the highest quality, environmental and social standards. Thanks to a high degree of vertical integration, innovative production technologies and decades of experience, Schneider produces both classic and fully customised writing instruments for customers all over the world. https://schneiderpen-promotion.com/

Photo: Susanne Eiermann hands over responsibility for International Promotional Sales to Axel Weimar. Picture: Schneider Schreibgeräte