A brand you can bite into

Keks Kreator is celebrating its tenth anniversary

A company logo you can bite into: for ten years, Keks Kreator GmbH in Brilon, in the Sauerland region, has been producing custom-embossed logo biscuits. Logos, coats of arms or other motifs are not printed onto the biscuits, but are embossed directly into the dough as a raised relief. There is no use of colour printing, wafer paper or edible paper, nor are any preservatives, colourings or additives used.

What began in 2016 as a specialised concept by master confectioner and baker Gregor Stapper is now a medium-sized company with 15 employees, a seven-figure annual turnover and an annual production of around four million biscuits. Its client base includes companies, hotels, restaurants, agencies and retailers. The best-selling logo biscuit is sold individually wrapped and is ideal as a customer gift or giveaway. There is also a smaller ‘coffee biscuit’, which is used as a custom-branded accompaniment in the catering and hospitality sectors.

Production continues to take place entirely in Brilon. At peak times, up to 30,000 biscuits are produced there every day. Since 2022, Keks Kreator has been operating from a new production hall equipped with a photovoltaic system and battery storage. At the same time, the company has continuously expanded its international business. The proportion of overseas sales now stands at around 22.5 per cent; customers include those in the Benelux countries, Austria, Switzerland, Spain, Italy and Denmark.

The promotional products trade also plays an important role: Today, Keks Kreator works with around 250 retailers in Germany and several other European countries. The company also used the COVID-19 pandemic to digitise processes, optimise production and develop new products and packaging.

“We wanted to show that an artisan-made product from Germany can succeed even if it is highly specialised,” says Gregor Stapper. Ten years on from its foundation, it is clear that this unusual idea has evolved into a Europe-wide specialist in personalised promotional treats. www.Keks-Kreator.de

A detailed profile of Keks Kreator will appear in one of the forthcoming issues of the PSI Journal.

Image: KEKS KREATOR GmbH