cyber-Wear wins Stellantis EMEA pitch

cyber-Wear is significantly expanding its partnership with Stellantis. Following a successful EMEA pitch, the Mannheim-based merchandising, design and promotion agency will in future be responsible for managing the FIAT, Abarth, Alfa Romeo, Jeep and Lancia brands in the areas of merchandise and brand experience. This brings the total number of Stellantis brands under its remit to six.
cyber-Wear has been managing the OPEL Collection for two years now. The new contract adds five brands, each with its own distinct identity, history and brand community. According to the company, the challenge lies in translating these different brand identities into distinct and authentic merchandise ranges. Accordingly, the respective collections are intended to reflect, for example, FIAT’s Italian design and zest for life, Abarth’s performance and motorsport, Alfa Romeo’s elegance and sportiness, Jeep’s adventure and lifestyle, and Lancia’s design and tradition.
Winning the pitch also underlines cyber-Wear’s international focus and its approach to integrated merchandise management. This ranges from strategy, concept and design, through product development and sourcing, to e-commerce, logistics and fulfilment.
Company contact: www.myCybergroup.com