Haptica brings its offerings together under a new umbrella brand

The Haptica brand, which is part of the Cologne-based publishing house WA Media, will now present itself under a unified brand identity. The print magazine, the online portal, Haptica live, as well as newsletter and social media offerings will be brought together under the new umbrella brand. A newly developed logo and the tagline “Merch & Marketing” are intended to ensure a consistent brand presence across the various communication channels. In terms of content, the focus remains on haptic advertising and merchandising.

The bimonthly Haptica magazine reports, among other things, on campaigns and concepts, products and ideas, as well as topics related to marketing, design, sustainability and finishing techniques. The online portal complements this offering with daily news, product specials, company profiles and brand stories. In addition, there is a monthly newsletter and activity on LinkedIn.

Haptica live is also part of the new umbrella brand concept. The 15^th edition of the event will take place on 17 March 2027 at the World Conference Centre Bonn. More than 100 exhibitors from various product sectors are expected to attend. A Newcomer Area, a speaker forum and the Best Practice Show are also planned once again.

https://haptica.info • www.waorg.com

Image: WA Media GmbH