New CHOICE products set their course for 2027

Under the motto ‘CHOICE. Ready for Take-off.’,  the CHOICE Group hosted its traditional press brunch in late autumn. For the first time, the event was held at The Squaire at Frankfurt International Airport. The new location symbolised the Group’s spirit of optimism and future prospects.

The management teams of the five subsidiary companies, Gustav Daiber, FARE, Halfar, SND Porzellanmanufaktur and mbw, used the tried-and-tested format not only to present their latest high-impact promotional products but also to offer insight into current industry trends, previous business development and the strategic priorities for the upcoming year. The discussion also touched on the challenging political environment.

The focus, however, was on new collections, innovative product ideas and services, and future-oriented topics such as AI-powered visualisations. With this event, the CHOICE Group underscored its commitment to pooling its expertise, driving innovations and generating new growth opportunities with clients.
Following the presentations, the program included a group tour of the airport grounds.

We were at the event and are presenting an exclusive selection of the new products that were presented in january edition of the PSI Journal.

Picture above: The Squaire at Frankfurt Airport. Image: Stock Adobe