The Power of Visual Storytelling

On 26 April 2026 at 9:00 am CET, BRANDED WOR(L)DS – A Transatlantic Dialogue will release a new episode entitled “Image Source – The Power of Visual Storytelling in a Brand-Driven World”. In this episode, hosts Jeff Solomon (Branded Merch Network, USA) and Steven Baumgaertner (Cybergroup, Germany) welcome Tom Goos, President of Image Source and former Chair of the PPAI Board, for a discussion that combines visual storytelling with practical industry experience.

Image Source is one of the leading companies in the promotional products industry, with a turnover of US$35 million and a clear growth vision towards US$50 million. Against this backdrop, Tom Goos explains that visual storytelling is not merely a creative discipline, but a strategic driver for brand perception, consistency and global scalability.

The episode explores how brands can navigate today’s content-driven environment, where it is easy to produce more – but increasingly difficult to create relevant, authentic and impactful visual content. Drawing on his experience of managing around 100 global projects a year through international partnerships, Tom Goos highlights the importance of combining global brand consistency with an understanding of local culture.

A central part of the discussion revolves around authenticity and control – how brands can remain human and credible whilst scaling their content production across regions and channels. The conversation also addresses the growing influence of technology and AI, with the focus on practical possibilities rather than hype-driven experiments.

Beyond the business side of things, the episode reflects Tom’s deep commitment to shaping the industry. From his role as Chair of the PPAI Board to his work at Reciprocity Road and BrandGood, he brings a perspective that combines commercial success with industry responsibility and collaboration. Sustainability is also part of the conversation. Through initiatives such as planting over 100,000 trees with Forest Nation and integrating sustainable products into client offerings, Image Source demonstrates how environmental responsibility can be embedded in day-to-day decision-making.

The episode will be available from 26 April 2026 on Spotify, Apple Podcasts and at www.brandedworlds.online.