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PSI Sustainability Awards: This is new

Julia Bernert

Published on 04.08.2021

The PSI Sustainability Awards will not only become more international in 2022, they will also position themselves even more strongly against greenwashing thanks to a new submission platform.

“Sustainability is one of the most important future drivers for the promotional products industry, which is why we are increasingly focusing on the topic at the trade show,” says PSI Director Petra Lassahn. “With the optimised concept, we are now taking the awards to the next level.”

Michael Freter continues to support the PSI Sustainability Awards

PSI will continue to be supported by Michael Freter, the founder of the award. He will not only continue to accompany the PSI Sustainability Awards, but also take the lead in developing them further. “I am very pleased that we can continue to rely on the support of Michael Freter,” says Petra Lassahn. “He not only founded the project, but has successfully made the topic heard over the past six years.”

New submission platform

One of the most important optimisations is a new submission platform with a completely revised evaluation system. This will enable participants to upload their submissions conveniently, quickly and securely in future. Thanks to the system, it will also be easier for the jury to evaluate the submissions objectively.  “Greenwashing is to be prevented with the new system in order to protect and bring to the fore the companies that have made sustainability part of their business model and philosophy,” Michael Freter explains the innovations.

The Award will become more international

In a further step, the jury will be internationalised. Starting with the next edition, sustainability experts from the surrounding European countries will assess whether the submissions meet the high standards of the award. Among others, representatives from the Dutch association ppp as well as the Dutch trade publisher Het Portaal will participate.

Until 30 September, companies can submit their most sustainable initiatives, campaigns and products in eight categories. The awards will be presented for the first time in the Kuppelsaal of the Rheinterrassen in Düsseldorf. The awards ceremony will take place on 11 January 2022. This brings them closer to the parent event, the PSI Trade Show, which will be held live again in 2022.

Info box for participation

Deadline for submission: 30 September 2021

Who can participate: All companies from Germany and abroad can participate, regardless of PSI membership. New participants will benefit from the Newcomer Special.


  • Category 1: Economic Excellence
  • Category 2: Environmental Excellence
  • Category 3: Social Excellence
  • Category 4: Environment Initiative
  • Category 5: Social Initiative
  • Category 6: Sustainable Product
  • Category 7: Sustainable Campaign
  • Category 8: Innovator of the Year
  • Category 9: Sustainable Company of the Year

Also interesting: The entrant with the most points in category 9 will be named “PSI Sustainable Company of the year”.

More information at: