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"Horse apple" new in ecobrands distribution

Redaktion PSI Journal

Published on 19.11.2021

On 1 January 2022, ecobrands respectful distribution gmbh from Hohenems, Austria, will take over the promotional product distribution of the multiple award-winning products of Pferdeapfel Naturdünger GmbH. After the successful launch of “Pferdeapfel” (“horse apple”) as a natural growth booster for plants, Pferdeapfel presented the “Pflanzerei” products in autumn 2021, which promise themed mixtures of seeds and boosters in original packaging. For ecobrands, the products and the concept are a welcome addition to the existing programme with growing advertising, such as the “Sprout seed pencil”.

Horse Apple Managing Director Thomas Pülzl and ecobrands CEO Manfred Janek are convinced of the potential of the innovative products. “The products ideally complement our sustainable range,” says Manfred Janek. Michael Grafenberger adds: “This allows us to concentrate on the development of innovative and sustainable products, we still have quite a few ideas here.” Two more major product launches are in the starting blocks for 2022, according to Hohenems.

Photo: Happy about the cooperation (from left): Michael Grafenberger, CEO Pferdeapfel Naturdünger; Manfred Janek, CEO ecobrands; Thomas Pölzl, CEO Pferdeapfel Naturdünger. Picture ©: Pferdeapfel Naturdünger GmbH