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Cotton Classics becomes sales partner for Pure Waste

Redaktion PSI Journal

Published on 27.12.2023

The Finnish textile brand Pure Waste is now represented with 13 products made from recycled materials in the range supplied by textile wholesaler Cotton Classics. The range includes basics such as T-shirts, polo shirts, long sleeves, jumpers, hoodies, a cap and a carrier bag. Textile printers and embroiderers as well as the promotional products trade can use the articles to help reduce both water consumption and C02 emissions.

The company Pure Waste Textiles Oy from Helsinki has been producing its clothing exclusively from recycled cotton and polyester fibres since 2013. The textiles are not subsequently dyed. “99% less water is used and 50% less CO2 emissions are generated during the production of the garments than with products made from new materials. This makes our garments a more sustainable option,” says Managing Director Anders Bengs of Pure Waste.

Towards a world without textile waste

The product range consists of ready-made clothing for promotional, professional and consumer use, as well as stock items and seasonal collections for wholesalers. Private labels for fashion labels and special productions according to customer requirements can also be realised. The European distribution of blank textiles for finishing with printing and embroidery is now handled by the textile wholesaler Cotton Classics. In addition to ecologically and socially responsible production, the Pure Waste team also emphasises durability, quality and timeless design. Anders Bengs: “Our goal is a radical change in production and consumption habits – towards a world without textile waste”.

Expansion of European sales

Pure Waste presented itself to the promotional products and finishing industry for the fourth time at PSI 2023 in Düsseldorf. Due to the market’s great interest in sustainable recycled textiles, Pure Waste is now expanding the European distribution of blank textiles for textile finishing. “We are delighted to have found an international distribution partner for our products in Cotton Classics. At the start of our cooperation, the wholesaler now has 13 products from the Pure Waste range in its stock programme,” explains Anders Bengs.

Wide range

Classic T-shirts are available for men, women and children, as well as longsleeves. The models for adults are available in sizes from XS to XXL. The polo shirt made from piqué fabric is available as a men’s and women’s model. The jumper range includes items for women, men and children, with and without a hood and as a zip-up sweat jacket. Cotton Classics also offers a classic cap and a bag made from a mix of recycled cotton and recycled PET bottles.

Ecological footprint documented

The Pure Waste website provides information on the ecological footprint of each product. This allows interested parties to see the CO2 emissions and water consumption caused by the manufacture of a product and the amount of water and CO2 saved compared to a conventionally manufactured product.


Pure Waste at PSI and at the Cotton Classics roadshow

In the new year 2024, interested parties will have several opportunities to get to know Pure Waste. From 9 to 11 January 2024, the company will once again be exhibiting at PSI in Düsseldorf. Visitors will find Pure Waste in Hall 9 at Stand C57. Sales partner Cotton Classics will also have a stand at PSI (Hall 10, Stand G26-02).

Finally, the Cotton Classics roadshow will start in mid-January, travelling through 7 countries and 18 stops. Pure Waste will be taking part for the first time and presenting the programme available from Cotton Classics. Further information on the roadshow:

Picture: © Pure Waste