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New year, new brand: JERZEES® launches in Europe in 2024

Redaktion PSI Journal

Published on 30.01.2024

FOL International GmbH is expanding its brand portfolio: JERZEES®, the well-known US brand, will launch in Europe in 2024. With high-quality basics and innovative fabrics, the traditional activewear brand from the USA will ensure comfortable and stylish leisurewear on the European imprint market in future.

The comprehensive JERZEES® product range of T-shirts, sweatshirts and sweatpants is expected to be available from mid-2024. JERZEES® thus joins Fruit of the Loom and Russell Europe as the third brand in the portfolio of the textile company FOL International GmbH. The JERZEES® range is characterised by high wearing comfort and a wide range of styling options – and offers the perfect basis for individual decorations.

The JERZEES® range is characterised by high wearing comfort and versatile styling options.

“I am looking forward to gradually establishing JERZEES® on the European market. The brand stands for quality, innovation and the realisation of an active lifestyle – attributes that we want to convince and inspire our European customers with in the future,” says Marketing Manager Marthe Kazur and continues: “JERZEES® stands for self-realisation, creativity and a future-oriented culture. The activewear brand also has particularly high standards when it comes to the quality of its products: The brand offers high-quality, comfortable basics made from innovative fabrics for an active lifestyle – and is committed to sustainability, true to the slogan ‘DO WHAT MATTERS’.”

At JERZEES®, however, environmentally orientated action not only includes the materials used, but also the production processes – from the company’s own production facilities to the control of supply chains and the reduction of packaging material.

JERZEES® was founded in the USA in 1984. The brand quickly established itself on the American market with high-quality, printable garments and became the leading sweatshirt brand in the activewear sector in the 1990s. JERZEES® has been part of Fruit of the Loom, Inc. since 2006.

Photos: © FOL International GmbH