elasto launches new climate-positive product series

elasto, the renowned and internationally established manufacturer of promotional products, is launching a new, climate-positive product series that is available immediately.

The new organic elastoNature series comprises five items at the product launch, which are available in three modern colours: slate, mint and peach fuzz, the Pantone colour of 2024.

elastoNature consists of carbohydrates (such as corn or sugar cane) mixed with mineral fillers, which are converted into plastic through chemical processes. The carbohydrates thus replace crude oil and offer a more sustainable option for reducing dependence on fossil raw materials in plastics production. The market for this has been growing for several years.

Furthermore, elastoNature products have a negative global warming potential. These products are characterised by the fact that they absorb more CO2 during their lifetime than is emitted during their production, which means they actively contribute to reducing greenhouse gas emissions. For example, 182g of CO2 is absorbed per ‘Tivoli’ cup. You can find more information about the elastoNature series on our homepage: https://company.elasto.de/elastonature

Picture: © elasto