Two decades of Swiss advertising power

A tried-and-tested event in a tried-and-tested venue: On 9 and 10 September, the Umweltarena in Spreitenbach (near Zurich) once again proved the ideal venue for the PSF Forum / TOUCH dual trade fair organised by the Swiss industry association PromoSwiss. Alongside record numbers of exhibitors and visitors, there was also an anniversary to celebrate this year, as the PSF Forum – the trade fair for the Swiss promotional products trade – took place for the 20th time.

On this very first day of the trade fair – reserved for the Swiss promotional products trade – the stands of the 83 exhibitors were visited by 160 trade visitors from all regions of Switzerland – both figures (for exhibitors and visitors alike) setting new records in the history of these events. This was traditionally followed by the festive and convivial “PromoSwissNight”, kicked off with a typical Swiss apéro, where the approximately 200 participants found ample opportunity for friendly networking in a relaxed lounge atmosphere. Various food stations provided the revellers with culinary delights. Cool drinks and music were on offer too.

The second day of the trade fair, featuring TOUCH, also saw a record number of visitors, with 1,112 guests from the industrial customer sector. There was a constant buzz of activity along the route, which began at the counters of the welcoming retailers and agencies and then led past the stands of the exhibiting supplier partners. The large video wall, powered by electricity from the solar panels on the arena roof, showed scenes from the event’s eventful 20-year history. Later in the day, the winners of the new TOUCH Awards, determined by online voting, were announced. Kaiser Promotion AG received the ‘Most Sustainable Promotional Item’ trophy for a hand-blown, Swiss-made carafe featuring an integrated 3D mountain relief. The prize for ‘Custom-Made Product of the Year 2026’ also went to Kaiser Promotion, this time for specially shaped Christmas tree baubles. Finally, bb trading werbeartikel ag celebrated victory in the ‘Collection of the Year’ category with its ‘Tony Mate Festival Collection’.

The dates for the next pair of Swiss trade fairs have already been confirmed:
• PSF Forum: 8 September 2027
• TOUCH: 9 September 2027

www.promoswiss.ch • www.touch-werbeartikel.ch/