PSI Journal
International magazine for promotional articles
Here you will find in-depth know-how for your promotional goods business, up-to-date information about markets and companies as well as topics that move the industry. Use our archive as a source of information and practical advice.


Your contact to the advertising department
Marlene Ramos, Head of Sales PSI & PSI Media

Your contact to the editorial department
Martin Höchemer, Duty Editor
PSI Journal Archive
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The market of unlimited opportunities

Inspiring start into the new year

Outlook 2025 - Reflecting our own strengths

Trade fair practise for PSI 2025 - More success at the trade fair stand

Sustainable transformation: step by step to the goal

Seals, labels, certificates: Demonstrate competence - create added value

Chocolate and sweets: Preferably sustainable

Climate neutrality: Strategy with risks

Greenwashing ban - Truthful advertising is more effective

Promotional items and income tax - Exemption limit increased

Green, ecological, sustainable - Advertising with a good feeling

Highlights and pure Trade Show feeling

PSI 2024 - intensive, innovative, creative

PSI 2024 -Event full of Highlights

Microplastics - We can do without

Decoupling is no solution

More effort, higher costs

Saving the Best for Last

Danger to health and image

With inspiration to success

Due diligence in the supply chain: Companies must act now

Avoiding waste: Reusability is the key

Unique international Trade Show platform: The industry wants and needs the PSI

PSI 2023: A convincing comeback

PSI Trade Show 2023: The Original is Back

Nachhaltiger, bewusster, weniger

Mit voller Kraft voraus

Lieferketten-Problematik: Optimieren, diversifizieren, regionalisieren

Strategien gegen die Krise

PSI Sustainability Awards 2022

Sieben Jahre Branchen-Nachhaltigkeitspreis

Gesundheit, Sport, Fitness: Frische Werbepower

EU-Lieferkettengesetz: Erhebliche Verschärfung erwartet

Mangelhafte Atemschutzmasken - Nachlässigkeit wird teuer

Besonders besorgniserregende Stoffe (SVHC): Ein Jahr SCIP Datenbank

Neuheiten 2022: Die ersten Highlights des Jahres

PSI 2022 - Stepping into the future

Professional management of transport damage

Sustainability in textile supply chains

Recovery with obstacles

Seven Digital Fridays

PSI Digital - Successful Kick-off

Welcome to PSI Digital

Ecodesign - Future belongs to green companies

Organic certification - Companies obliged to comply

Spring of Promotion

And the winners are...

Well made - effective advertising

Smart ambassadors

Material with a future: Plastic - better than its reputation

A special trade show in special times

Competently out of the crisis

An opportunity for the industry

Mobilise all forces together

Setting a global standard

Trade Show Special

Creative, Sustainable, International

Diverse, International, Communicative

Discover, Learn, Network

The industry sets benchmarks

Glamorous Gala Night

Act before it is too late

No junk products

Naturally the right choice

Manufacturers are under legal obligation

Powerhouse Merchandising

Trade Show Special

The New World Of Advertising And Selling, Convincing start

The whole world of advertising and selling

Advertise electronically – entirely analogously

PromoTex Expo 2019 - Hotspot for textile promotion

Sustainably successful

The new world of advertising and selling

General Data Protection Regulation (GDPR) in practice

Useful reference guide: The EU Blue Guide

Market is performing at a high level

Good times for promotional products

PSI 2018 - highlights PSI 2018 - optimal performance - trends & brands

PSI 2018 - professional - strong - international

PSI 2018 - Festival of Trends ans Ideas

SUSTAINABLE PROMOTIONAL TEXTILES AS A STATEMENT

TEXTILE EXPERTISE FOR PROMOTIONAL PRODUCT PROFESSIONALS

Technology with a future

The signs are pointing on a boom

Do not wait until the customer arrives

Sustainability profile - Transparency is the key

WEEE DIRECTIVE - Extended responsibility for manufacturers

Haptics - Good to touch

PSI 2017 Special

PSI 2017 New Records

PSI 2017 - Firework of trends and innovations

Why inspections make sense

Supplier Audits

Demonstrate responsibility

Benefit from smart logistics solutions

Systematic success

Haptic as sales promotion

Profiting form change

Corporate Loans and insolvency proceedings

PSI 2016 Special

PSI trending upward

Companies must act

Skilfully winning at trade shows

New approaches for companies

Customer as team partner

Sustainability is worthwhile

Value-based Marketing and Sustainability

Uncertainty abounds

More power for the industury

Product safety in practice

Persuading successfully

Generate positive emotions

Effective ways to the customer

Responsability as a corporate subject

Everything of legal importance

PSI 2015 focuses on Textiles

The Promotional Year 2014

Meeting the highest standards

3D Printing and promotional products

Product Safety: Are you up to date?

Transfer of undertakings: Act professionally

PSI 2014 Trade Show: A product premiere show

PSI 2014 with a new look: More visitors and fresh verve

Seventy Years of Ballpoint Pens: Writing keeps us on the Ball

Licensing: Adding Verve to Marketing

Liability in the event of damage

Trade fair as a contact forum

New European toy directive: Child safety first

Multi-sensory promotional products: Strongest advertising effect

PSI 2014: Grand Entrance

Sales practice: The basics of haptic selling

Use of Promotional Products in Germany: Using the Potentials

Burnout – A disease of our civilization

Advertising effectiveness of promotional products

Customer communication: Listen, understand and act

Client Orientation: Focusing on the customer

The Promotional Product Year 2012: Interim review

Confirmation of Arrival: unclear Legal situation

Know-how for exhibitors

Expensive ocean freight: Causes and consequence

Identifying and coping with corporate crises

Risk analysis: Identify risks, ensure quality

Promotional products surveys: Clear proof of promotional effect

Trademark rights in China

E-Mail Newsletter: Avoid hassles and warning notices
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